Fonterra Brand Toolkit

Fonterra Brand Toolkit

Access all updated functional brand elements – logos, photography, motion graphics, brand guidelines and more.

New functional brand elements are available that align with our ongoing efforts to simplify and strengthen our brand. These assets have been designed to support our Co-op’s strategic vision. Drawing inspiration from the meaning of “Fonterra” – “to spring from the land” – and paired with ‘Te Mātāpuna’, meaning “a source,” these updates reinforce our commitment to becoming the source of the world’s most valued dairy. These updated design elements provide a clear, simplified foundation that will help us build for the future.

The Fonterra Brand Toolkit includes all the updated functional brand elements, along with guidelines on how to use them, frequently asked questions, and helpful how-to videos to ensure you can apply these assets effectively. For further assistance, please reach out to brand.central@fonterra.com.

Featured Resources

Explore the most recent Fonterra branded resources and content – from campaign toolkits to the freshest library of imagery.

If you would like to feature content here, please reach out to brand.central@fonterra.com.

Fonterra Brand Assets

Explore the resources you need to effectively implement our updated functional design elements.

Intergenerational Farming Family Shoot, On Farm Imagery, Fonterra

Explore all on farm imagery captured as part of our intergenerational farming family shoot in Taranaki, February 2025.

Edendale Manufacturing Shoot Imagery, Fonterra

Discover our latest manufacturing imagery captured at our Edendale site, November 2024.

Our Values Toolkit

Explore Our Values Branding Toolkit, where you can find assets to bring Our Values to life at every touchpoint.

Māori Farming Family Shoot, On Farm Imagery, Fonterra

Explore all on farm imagery captured as part of the Māori Farming Family shoot, February 2024.

Nutrition Shoot Imagery

Discover the latest nutrition imagery, featuring family moments as well as product and application shots of our nutritious dairy.

Nutrition Toolkit

A place to find plug and play external marketing and communications tools to help our category teams and commercial brands tell our dairy nutrition story.

Fanshawe Office Shoot Imagery

Explore all office imagery capturing daily life and collaboration at the Fonterra Centre, August 2023.

Sustainability & Provenance Shoot, On Farm Imagery

Explore all on farm imagery captured as part of the Sustainability and Provenance shoot, March 2023.

Sustainability & Provenance Shoot, Research + Innovation Imagery

Explore all research and innovation imagery captured as part of the Sustainability and Provenance shoot, March 2023.

Fonterra Brand Assets

Download these assets to start using our updated brand elements. Here you'll find our updated logo, motion graphics, PowerPoint and Word templates, icons, and a selection of our latest photography.

Logos

Here you can download our updated primary and secondary Fonterra logos. For additional guidance on logo use, please refer to our logo section in our brand guidelines.

Motion Outputs

Access and download our new motion graphics to create on-brand videos. For detailed usage guidelines, please refer to the motion section in our brand guidelines.

Iconography

Access and download our complete iconography suite here. For detailed instructions on using our icons, please refer to the iconography section in our brand guidelines.

New PowerPoint and Word Templates

You’ll find new PowerPoint and Word templates now available on your laptops. For instructions on how to access and use them, please refer to our how-to videos and instruction guides for PowerPoint and Word templates below.

Photography

We’ve introduced a new photography style. Access our latest imagery here. For detailed guidance on our photography, please consult our brand guidelines.

Brand Guidelines

We have updated our brand guidelines. You can access them via our Figma link here. Please review these guidelines before using any updated design elements to ensure proper usage.

Note: Updates to our infographic and signage guidelines are on the way as well as new illustrations. In the meantime, please contact the Brand Team for any guidance you may need.

Employee Assets

To leverage our brand please use our employee assets. You can now update your teams’ backgrounds and update your Outlook email signatures.

New Teams Backgrounds

You will see we have new teams' backgrounds loaded onto your teams which you can now use. Click the link below to learn how to access these.

New Signature

We’ve updated our email signature! To update yours, please refer to our how-to guide below. Be sure to select the template that matches your version of Outlook—there are different options for the old and new versions.

FAQ’s and How-to Videos

If you have any questions, please check our brand FAQ’s document or watch our how-to videos. These videos cover a variety of brand topics such as how to update your email signature and key changes to our logo. For any additional questions, please contact 
brand.central@fonterra.com.

Brand FAQ’s

For answers to any questions about these new design elements, please refer to this document.

How-to videos

Here, you’ll find a range of how-to videos that will guide you on using these new design elements.

Brand Folders


A selection of ready to use artwork including icons, maps, templates and more.


Access Fonterra branded photography, footage and videos.


View and download all of the Fonterra brand guidelines.


Access helpful documents, tools, and videos to effectively apply our brand.


View and download assets within the toolkit folders.

 


Our Fonterra logos are available to download here.

 


Key contacts and information on how to order branded items, merchandise, clothing and more.