Claims Toolkit

Claims Toolkit

Fonterra unique on pack claims

Fonterra has a suite of unique claims that communicate to consumers that the dairy in the product they are purchasing comes from New Zealand. 

Designed to be used on-pack seamlessly either on their own or in conjunction with others in the suite – this will provide a competitive advantage and a compelling point of difference. The claims are independently certified and validated using farm level data.

The amount of eligible New Zealand dairy in the product will determine which claims you can apply to your packing and marketing collateral. Please ensure you have your local regulations and legal team check and approve this before proceeding. More information on claims and criteria for use on finished products or packs can be found here.

The visual identity of the claims have been recently updated. Fonterra now has one claim identity across both customer and consumer claims. The claims have been designed in a way to allow colour flexibility on pack and seamless integration into product packaging designs. Full guidelines on usage and application can also be found here.

For more information on the consumer claims, please contact the Fonterra Brand Team. Use of icons by customers is via a licence agreement, for more information please contact 
sustainability.solutions@fonterra.com.

To learn more about our claims, click here.

'Absolute' Fonterra Claims

 The 'Absolute' Fonterra claims can only be used on products that contain 100% of the specified New Zealand Dairy ingredient. Please check the Claims Criteria document and ensure you have your local regulations and legal team check and approve this before downloading and proceeding.

Butter Combination

Click here to find all the combination ‘New Zealand Butter from…’ claims available for use.

Cheese Combination

Click here to find all the combination ‘New Zealand Cheese from…’ claims available for use.

Cream Cheese Combination

Click here to find all the combination ‘New Zealand Cream Cheese from…’ claims available for use.

Dairy Combination

Click here to find all the combination ‘New Zealand Dairy from…’ claims available for use.

Milk Combination

Click here to find all the combination ‘New Zealand Milk from…’ claims available for use.

Mozzarella Combination

Click here to find all the combination ‘New Zealand Mozzarella from…’ claims available for use.

Protein Combination

Click here to find all the combination ‘New Zealand Mozzarella from…’ claims available for use.

Standard Fonterra Claims

The Standard Fonterra Claims can be used on any product that contains over 50% of eligible New Zealand dairy ingredients. Please ensure you have your local regulations and legal team check and approve this before downloading and proceeding.

Grass Fed

Click here to find all the different Fonterra Grass Fed claims available for use.

Cared for Cows

Click here to find all the different Fonterra Cared for Cows claims available for use.

Made in NZ

Click here to find all the different Fonterra provenance claims available for use.

‘Made with’ Fonterra Claims

The ‘Made with’ Fonterra claims can be used on any product that contains over 30% of eligible New Zealand dairy ingredients. Please ensure you have your local regulations and legal team check and approve this before downloading and proceeding.

‘Made with’ Butter Fonterra Claims

Click here to find all the ‘Made with’ Butter claims available across our products.

‘Made with’ Cheese Fonterra Claims

Click here to find all the ‘Made with’ Cheese claims available across our products.

‘Made with’ Cream Cheese Fonterra Claims

Click here to find all the ‘Made with’ Cream Cheese claims available across our products.

‘Made with’ Dairy Fonterra Claims

Click here to find all the ‘Made with’ Dairy claims available across our products.

‘Made with’ Milk Fonterra Claims

Click here to find all the ‘Made with’ Milk claims available across our products.

‘Made with’ Mozzarella Fonterra Claims

Click here to find all the ‘Made with’ Mozzarella claims available across our products.

‘Made with’ Protein Fonterra Claims

Click here to find all the ‘Made with’ Protein claims available across our products.

‘Made with’ New Zealand Butter Fonterra Claims – Combination

Click here to find all the combination ‘Made with’ New Zealand Butter claims available across our products.

‘Made with’ New Zealand Cheese Fonterra Claims – Combination

Click here to find all the combination ‘Made with’ New Zealand Cheese claims available across our products.

‘Made with’ New Zealand Cream Cheese Fonterra Claims – Combination

Click here to find all the combination ‘Made with’ New Zealand Cream Cheese claims available across our products.

‘Made with’ New Zealand Dairy Fonterra Claims – Combination

Click here to find all the combination ‘Made with’ New Zealand Dairy claims available across our products.

‘Made with’ New Zealand Milk Fonterra Claims – Combination

Click here to find all the combination ‘Made with’ New Zealand Milk claims available across our products.

‘Made with’ New Zealand Mozzarella Fonterra Claims – Combination

Click here to find all the combination ‘Made with’ New Zealand Mozzarella claims available across our products.

‘Made with’ New Zealand Protein Fonterra Claims – Combination

Click here to find all the combination ‘Made with’ New Zealand Protein claims available across our products.

NZMP Claims

The NZMP Claim can be used on any product that contains over 50% of NZMP dairy ingredients sourced from any of our global manufacturing sites. This claim demonstrates that products come from a trusted, credible source of dairy with a long history of innovation and food safety. Please ensure you have your local regulations and legal team check and approve this before downloading and proceeding.

Made with NZMP Dairy

Click here to find all the ‘Made with NZMP Dairy’ claims available across our products.

Organic Claims

Our organic portfolio has a range of claims available for product which has been certified organic. Please ensure you have approval from your local regulatory and legal team prior to proceeding.

Organic Grass Fed & Pasture Raised Claims

Click here to view the grass & pasture claims available to organic certified products. Our organic milk pool has it’s own Fonterra Organic Grass and Pasture standard which supports a range of claims unique to our organic portfolio.

Organic Free From Claims

Click here to view the “free from” claims available to products which are certified organic.

New Zealand Organic Dairy

Click here to find the New Zealand provenance claims available for our organic certified products.

Cared for Cows

The Fonterra Cared for Cows standard and associated claim is also applicable to the organic portfolio, click here to view claim icons.