World Milk Day 2024

World Milk Day 2024

This year we’re celebrating World Milk Day’s theme of ‘Good food, health, and nutrition’ with a focus on our nutrition pillar ‘A superfood from nature’. #World Milk Day

Fonterra and Anchor Global have joined forces on World Milk Day 2024 to bring to life our nutrition pillar theme ‘A superfood from nature’. 

Fonterra’s campaign creative heroes ‘There’s something super about New Zealand milk’, which is reflected in Anchor Global’s ‘There’s something super about New Zealand dairy – Enjoy a glass of nature’s superfood this World Milk Day’. The purpose behind this theme is to reinforce that dairy is a natural product, with a unique bundle of nutrients and health benefits from a natural place in the world. 

To help bring this theme to life, we have developed a campaign toolkit of digital assets for Fonterra and Anchor. This is a social and digital-led campaign. The toolkit has been designed to make it easy for our global in-market teams to take the assets and localise them to suit their market audiences, across their regional social channels. Please ensure any assets are signed off by your local regulatory team to ensure usage is appropriate for your market.

Fonterra Activation Materials

Access these materials to learn about how you can leverage the World Milk Day campaign across your channels.

Fonterra World Milk Day Creative

Final creative from The Yarn Agency. Access creative assets to help you promote the World Milk Day campaign on social media.

Q&A and Key Messages

Use the Q&A and Key Messages to help you respond to media, write copy for marketing collateral, and respond to questions on social media. Prior to utilising the key messages, please ensure they are reviewed by your local regulatory team

Fonterra Hero Imagery

Access hero imagery to support the promotion of World Milk Day.  Hero imagery can be used in your marketing collateral, presentations, social media or website. Images are worldwide paid media usage rights in perpetuity (check licence details on assets for more details).

Milk Cheers

Cows Grazing

Milk from a Natural Place

Packed with Natural Nutrients

Providing Natural Health Benefits

Grass Fed

More than 10 Essential Nutrients Breakfast

More than 10 Essential Nutrients Glass

Calcium Vital

Fonterra Social Media Assets

Explore our ready-to-share social assets to amplify the campaign and messaging through your channels. You can also download the artwork and customise and translate them for your audience. Suitable for Instagram, Facebook, Twitter, and LinkedIn. Aspect ratio: 1x1.

Social Carousel Layout 1

Carousel post option one which is only to be shared on World Milk Day, 1st June.

Social Carousel Layout 2

Carousel post option two which is only to be shared on World Milk Day, 1st June.

Proof Point Messaging

Proof point creative options. Can be used for standalone posts.

Social Quiz Option

Social quiz option which is only to be shared on World Milk Day, 1st June.

Social Video

Social video option.

Employee Communications

Use the following assets to help spread the word about World Milk Day internally.

World Milk Day Email Banner

Add this email banner under your Fonterra email signature to celebrate World Milk Day.

World Milk Day Employee Posters

Editable and PDF posters to celebrate World Milk Day.

Anchor Activation Materials

World Milk Day is a great opportunity to remind consumers that our Anchor products are proudly made with the goodness of New Zealand milk – a super food from nature. Access these materials to learn about how you can leverage the Anchor World Milk Day assets across your channels. 

Anchor World Milk Day 2024 Assets

Preview Anchor’s World Milk Day Assets for 2024.

Anchor World Milk Day Toolkit

This toolkit provides a range of branded social media assets that emphasise our New Zealand provenance. These assets are designed to be localised to suit your local legal, regulatory and nutrition requirements.